Aagor, a Bodo word meaning “motifs”, not just has its rural connect in the name, but also in its craftswomen and administration. Registered as a separate trust, aagor involves over a hundred women weavers, largely from the Bodo tribe. Holding on to the traditional motifs that are inspired from nature – daorai mekhrep or wink of a peacock, dinkhiya or fern, kasau bikha or chest of a turtle – some of the best designers collaborate with rural weavers to bring out fashionable outfits with strong traditional designs.
Having made its debut with bright coloured wrap-around skirts, stoles and jackets, Aagor quickly expanded its range to traditional Indian wear like kurtas, tops, pants, and even home furnishing. Every Aagor product bears a story of a woman who either get to send their children to school or break out of the bondage of being poorly paid housemaids.
Some of the biggest handloom brands like Fab India, Big Bazaar, Mother Earth and Tribes have been Aagor’s clients. Many buyers get amazed at the quality products sold by a non-profit organisation based in remote, strife-torn Bodoland area of Assam that is run by the weavers themselves!!
Sales clocked – Rs. 1 Crore a year
Grants for Corpus – Rs 84 lakh
Assets created – Rs 52Lakh
Weaver/ Reelers Wages created – Rs 2.27 Cr
Local Salaries – Rs 0.81 Cr
No. of maids rehabilitated – Over 300
Smiles – Worth millions
Sh. Rahimal Narzary